At Vices Beverages, we've built something different on County Line Road — a place where the bread is still warm from the oven, the shelves are stocked with finds you won't see anywhere else, and every visit feels a little bit like you've discovered a secret.
Handcrafted goods and premium finds, sourced with care for our community.
Vices Beverages started with a simple belief: your local market should feel like more than a chore. It should be a place where you discover something new on every visit — whether that's a loaf of bread with a crust that cracks just right, a specialty beverage you can't find elsewhere, or a pantry staple that actually tastes like it used to.
Located on County Line Road in Madison, we've built a shop that brings together the best of both worlds: a full-service grocery experience paired with an artisan bakery that turns out fresh goods daily. Our shelves are stocked with carefully selected products, and our team knows the difference between good and great — so you don't have to figure it out yourself.
From crusty sourdough to delicate pastries, our bakery produces fresh goods every morning using traditional techniques and the finest ingredients.
Our namesake category — a thoughtfully curated collection of wines, spirits, and specialty drinks that you won't find on every shelf.
We've gone beyond the ordinary — stocked with gourmet staples, international finds, and pantry essentials that actually make cooking a joy.
Our bakery is the heart of Vices Beverages. Every loaf, every pastry, every crumb starts with intention. We don't cut corners — we use real butter, quality flour, and time-honored techniques that give our baked goods a depth of flavor you simply can't get from a freezer aisle.
Whether you need a show-stopping centerpiece for your next dinner or a simple croissant to start your morning right, our bakery team has you covered. Come early for the best selection — or call ahead and we'll have something special waiting for you.
"This place has completely changed how I shop for groceries. The bakery section alone is worth the drive — I haven't bought bread from anywhere else since we found them. Everything just tastes better here."
"I love that they have a real beverage selection alongside the groceries and bakery. It's become our go-to spot for dinner parties — great wines, wonderful bread, and the staff actually knows their products."
"Finally, a store in the area that takes quality seriously. The produce is fresh, the bakery is incredible, and it just feels like a place that cares about its customers. We shop here exclusively now."
Stop by on County Line Road and see what the buzz is about. Whether you're grabbing a quick loaf of bread or planning a full dinner, Vices Beverages has everything you need — and a few surprises you didn't know you were looking for.
Have a question about our products, custom bakery orders, or anything else? We'd love to hear from you.
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